THE ATTIC JOURNEY
A look at where The Attic started, how the brand grew and the moments that shaped who we are today.
Where it started
Founder Indy started selling second-hand clothing at the age of sixteen in his parents' attic, where he lived. Refusing to work at the local supermarket, he found a way to earn money by buying up second-hand clothing and reselling it. A great passion for streetwear and second-hand designer clothing emerged.
This is where the name The Attic was born.
many hickups and first lessons doing business
As a starting small start-up entrepreneur, the market was not without risks. It involved a lot of trial and error, with situations where Indy lost all his money. It was hard work: packing everything himself, doing the administration, purchasing, and keeping an eye on trends.
from offline to online
After being active on Instagram for two years, Indy built his community there with people who enjoyed buying streetwear. In 2019, the look and feel changed, and he launched www.theatticstreetwear.com for online sales. Selling used and now also, new streetwear.
selling clothing & sneakers from the attic
Every day, Indy served customers who wanted to buy something from his attic room. In the meantime, he went to school. Meanwhile, the general demand for sneakers rose; Nike and Jordan, in particular, gained momentum. The demand for sneakers got so crazy that peopls slept outside the stores for every release to secure their shoes through a raffle.
selling clothing & sneakers from the attic
Making the daily trip from the attic to the post office was no longer an option. Indy rented a small garage box to store his stock. Demand for sneakers kept growing. In 2021, Indy met a contact who could sell large volumes of shoes; he went all-in and once again reinvested everything back into inventory.
The journey continues
In 2022, The Attic entered a phase of accelerated growth.
renting the first space
With too many shoes to store, Indy traded his garage box in the city for a unit at Shurgard. The need for space grew so fast that the rental period lasted only three months. In the meantime, he built up a network of resellers who bought directly from him.
building the community online and offline
To boost sales and connect with fellow enthusiasts, The Attic has been taking part in the well-known sneaker convention Sneakerness since 2022, the biggest sneaker event in Europe. Since 2023, The Attic has been an official partner of Sneakerness Europe.
upgrading the warehouse
By the summer of 2022, the Shurgard unit was bursting at the seams once again. Indy went looking for a new space for all his stock. Demand for sneakers held strong, and The Attic kept growing.
streetwear, sneakers and our own clothing
The Attic also continues to specialize in buying and selling streetwear and designer items. In the meantime, Indy has built up a large network of private individuals as well as verified retailers who can supply products to The Attic. Every now and then, The Attic releases exclusive apparel of its own: reserved for friends, family and loyal customers.
Educating the community and specialising in rare streetwear
Besides selling a lot of clothing and footwear here, The Attic specializes in buying and selling exclusive sneakers. In this example, we see a Jordan 4 Wahlburger worth €25,000. This year, The Attic hires its first employee, and in October 2023, The Attic stops selling to other businesses. The focus shifts fully to the company's own webshop.
OUR TEAM
The people behind The Attic who make our mission possible.
Indy
As the Founder & Managing Director, I am responsible for developing our strategy and vision. Every day, we strive to provide customers who shop at The Attic with the best service, combined with tailored advice and the right product for every budget. With our mixed range of products, combined with our competitive prices and in-house experts, we hold a unique position in the market.
Additionally, in our Archive, we offer streetwear, collectibles and sneakers at reduced prices: a concept that is unique in Europe. Besides having more than 35.000 articles in stock, we are also able to re-order and source almost every sneaker in the world through our On Demand service.
In my free time, I am focus on optimizing my business. I also enjoy fishing, working out and travelling.
Adrián
As General Manager at The Attic Streetwear, I’m responsible for connecting our departments, optimizing daily operations and supporting the growth of the company. With over 15 years of experience in the industry, I bring knowledge in customer service, team management, authentication and product. Outside of The Attic, I’m into sneakers, music, vinyl collecting, football and cooking for family and friends.
pascalle
As Marketing Manager at The Attic, I’m responsible for the online side of the brand, from socials, campaigns and e-mails to ads, shoots and website content. I focus on creating content that feels on-brand, visually strong and connected to our community. Outside of The Attic, I’m into football, photography, videography and fashion.
fabio
As Customer Experience & Styling Specialist at The Attic, I focus on the full customer journey, from customer service and showroom appointments to purchasing assistance, Personal Shopping and Styling. I help customers find the right product, build looks, monitor On Demand orders and support with returns, shipping and aftercare. Outside of The Attic, I enjoy basketball, ping pong, photography, 3D graphics, exhibitions and collecting sneakers and archival items.
KEY ACHIEVEMENTS
Important milestones for our company.
50.000 sneakers sold in one year
Due to our huge network, reliable B2B partnerships and growing community, Indy was able to sell 50.000 sneakers in one year.
moving into a new state of the art warehouse
In 2023 we moved into a newly developed warehouse, which allows us to scale operations.
20.000+ customers
Shifting focus to selling to consumers directly made us reach the milestone of 20.000+ individual, satisfied customers in 2023.
launch of the archive by the attic.
In 2024 we launched our archive section, where we allow community members to sell or consign their pre-owned sneakers and streetwear with us. In The archive, a concept by The Attic, offers nearly deadstock items at a fraction of their market value. The products available in the archive are distinctive and may be incomplete, have minor defects, or exhibit slight signs of wear.
Check The Archive here.
acquisition of competitors, such as the sneakerhype
In 2025 The Attic acquired the company; the sneakerhype. With a strong customer base of 80.000 customers, this fueled the growth of The Attic.
Featured Articles
Discover our latest stories and insights
Algemeen Dagblad - Indy's story
Indy (27) started in the attic and now generates millions in turnover: 'I told my parents that I really didn't want to become a shelf stacker'
Read more
Fashion United - Sneakerhype Acquisition
The Attic Streetwear saves Sneakerhype: Focus on affordability and fast service.
Read more
Retailtrends - The Attic Streetwear acquires bankrupt Sneakerhype
How The Attic improves on it's service, and product assortment with the acquisition of The Sneakerhype.
Read more
078 magazine - Summer trends
Sneaker Love | Why Sneakers Will Always Stay Popular
Read more
The Attic on WOOVIN
The Holy Grails, Nike Mag Back To The Future and Air Yeezy 2 Red October, just launched on WOOVIN by The Attic
Read more