Every autumn the same thing happens: temperatures drop, and UGG takes over the streets. What started as a surfers secret from Australia is now one of the most wanted names in footwear, from the Classic Mini on the school run to the Tasman at the coffee shop. In this guide we cover the history of UGG, why the brand is bigger than ever and the four models to know right now: the Lowmel, the Classic Ultra Mini and the Tazz for women, and the Tasman for men.
From Australian surf beaches to global icon: the history of UGG
The UGG story starts in the water. In 1978, Australian surfer Brian Smith landed in Southern California with a bag of sheepskin boots, the kind surfers back home pulled on to warm their feet after a cold session. He started selling them from his van along the Californian coast, and the surf community adopted them instantly. Sheepskin keeps feet warm when it is cold and breathes when it is warm, and nothing else felt like it.
From that surf niche, UGG grew step by step into a global brand. In the 2000s the Classic Boot became a true pop culture phenomenon, and after a quieter period the brand returned stronger than ever on the Y2K wave. Today UGG sits at the center of the comfort era in fashion: the moment where slippers, boots and plush materials moved from the living room into the streetscape.
Why UGG is bigger than ever
The current UGG wave rests on a simple truth: comfort won. Streetwear shifted toward cozy silhouettes, and UGG owns that category like no other. Social media turned models like the Classic Ultra Mini and Tazz into instant sellouts, with waiting lists and resale premiums on popular colorways. At the same time the brand keeps the hype fresh with new silhouettes like the Lowmel and limited collaborations.
The result: UGG is no longer a winter purchase but a year round staple, worn with everything from wide leg denim and leggings to tailored pants. These are the four models leading the pack.
UGG Lowmel: the sneaker among the UGGs
The Lowmel is the newest star in the lineup and the answer for anyone who loves UGG comfort but wants a sneaker profile. With its chunky hiking inspired sole, suede panels and plush collar, it bridges the gap between a trail shoe and a classic UGG. Especially popular with women, the Lowmel in warm tones like Chestnut works with almost any autumn outfit.
Shop the UGG Lowmel Lo Chestnut
UGG Classic Ultra Mini: the modern classic
Take the iconic Classic Boot, cut it down to ankle height, and you get the most wanted UGG of the moment. The Classic Ultra Mini is the perfect everyday boot: easy to slip on, endlessly versatile and available in shades from Sand and Chestnut to Black. The Platform version adds extra height for those who want a bolder look. For women this is the default winter boot, and popular sizes are gone fast every season.
Shop the Classic Ultra Mini Boot Sand
UGG Tazz: the platform slipper
The Tazz turned the humble slipper into a statement. Built on a chunky platform sole with the signature braided detail around the collar, it is the model you see all over social media, styled with everything from socks and denim to dresses. The Tazz is a favorite among women who want that cozy UGG feeling with a little more attitude, and new colorways sell through quickly.
UGG Tasman for men: dark tones for autumn
For men, one model stands above the rest: the Tasman. Lower and cleaner than the boots, with its recognizable embroidered collar, the Tasman became the go to slipper to actually wear outside. Men especially reach for autumnal, darker shades like Black, Dusted Cocoa and deep brown tones, easy to pair with cargos, denim or sweatpants. Once you have worn a Tasman through an autumn, there is no going back.
Find your UGG at The Attic
From the Lowmel to the Tasman, at The Attic you shop the full UGG range with over a hundred styles in stock, including colorways and sizes that are sold out elsewhere. Every pair is checked and authenticated by our team, orders placed before 15:00 ship the same day, and you can always try your size in our showroom.
The Attic: Sneakers, Streetwear & Collectibles since 2016. Ships across Europe. Every item authenticated.


















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