community

As the Founder & Managing Director, I am responsible for developing our strategy and vision. Every day, we strive to provide customers who shop at The Attic with the best service, combined with tailored advice and the right product for every budget. With our mixed range of products, combined with the lowest prices and expert advice, we hold a unique position in the market.

Additionally, in our Archive, we offer streetwear, collectibles, and sneakers at a reduced price — a concept that is unique in Europe.

Besides the fact that we have more than 25.000 articles in stock, we are also able to re-order & source almost every sneaker in the world through our On Demand service.

In my free time, I am often focused on optimizing my business. I also enjoy fishing, working out, and travelling.

As General Manager at The Attic Streetwear, I’m responsible for connecting our departments, optimizing daily operations and supporting the growth of the company. I work closely with the team to improve processes, solve operational challenges and make sure our customers receive the level of service they expect from us.

With more than 15 years of experience in the industry, I’ve built a strong background in customer service, team management, authentication and product knowledge. This helps me understand every part of the business and support the team where needed.

Outside of The Attic, my biggest passion besides sneakers is music. I’ve been collecting vinyl records for over eight years, I love discovering new artists and albums, and I also enjoy football and cooking for family and friends.

As part of the team at The Attic, I focus mainly on the customer experience, from customer service and showroom appointments to purchasing assistance and personal advice. I help customers find the right product, whether they are looking for a specific piece, an alternative option or a full look.

On a daily basis, I respond to customers through our service channels, welcome appointments in the showroom, monitor On Demand orders, inspect returns and help solve any issues around shipping, orders or aftercare. My role connects service, product knowledge and styling, which also allows me to support customers as a personal shopper or stylist.

Outside of The Attic, I enjoy basketball, ping pong and following sports in general. I also love visiting exhibitions, especially photography shows, taking photos, creating 3D graphics and collecting sneakers and archival items.

As Marketing Manager at The Attic, I’m responsible for the online side of the brand. From social media, campaigns and e-mails to ads, shoots and website content, I work on almost everything customers see from us online. My focus is on creating content that feels on-brand, visually strong and connected to our community.

On a daily basis, I make sure our communication is clear, inspiring and easy to understand. Whether it’s a new drop, service or product highlight, I try to show what makes it relevant and how it fits into someone’s style or rotation.

I’m especially involved in our socials, campaigns and online storytelling, where product, culture and community come together. Outside of The Attic, I’m into football, photography, videography and fashion. I love discovering new pieces, finding inspiration and putting looks together.