{"product_id":"new-balance-550-rich-paul-forever-yours","title":"New Balance 550 'Rich Paul Forever Yours'","description":"\u003cp\u003eThe New Balance 550 Rich Paul Forever Yours arrives in 'Red, White, Brown', a collaboration that reworks the retro basketball-inspired silhouette with a warm, vintage-leaning palette. Suede upper and leather overlays trade off across the build, with mesh paneling adding texture and breathability underneath the Forever Yours branding that marks this as a Rich Paul release. ABZORB cushioning sits in the heel, grounding the throwback look with cushioned support built for everyday wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout the New Balance x Rich Paul collaboration\u003c\/strong\u003e\u003cbr\u003eRich Paul, the founder of Klutch Sports Group and one of the most influential figures in modern sports business, has built a partnership with New Balance centered on the 550, a model originally rooted in the brand's basketball archive. His Forever Yours project reimagines the silhouette through a lens shaped by his own story and relationships, pairing New Balance's heritage craftsmanship with a personal, narrative-driven approach to design. The collaboration reflects a broader moment for the 550, which has moved from a low-key archival runner to one of New Balance's most sought-after retro platforms.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExclusive availability at The Attic Streetwear\u003c\/strong\u003e\u003cbr\u003eThis item is exclusively available at The Attic Streetwear. Our trusted customer service team is ready to assist you with personal guidance or sizing support. Pick up in our showroom in Zwijndrecht Drechtsteden is available for a personalised experience. With our fast shipping, you will often receive your new item in no time.\u003c\/p\u003e\u003cp\u003eStyle: BB550RR1.\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"36","offer_id":64029711925578,"sku":"BB550RR1-36","price":189.95,"currency_code":"EUR","in_stock":true},{"title":"37","offer_id":64029711958346,"sku":"BB550RR1-37","price":244.95,"currency_code":"EUR","in_stock":true},{"title":"37.5","offer_id":64029711991114,"sku":"BB550RR1-37.5","price":219.95,"currency_code":"EUR","in_stock":true},{"title":"38","offer_id":64029712023882,"sku":"BB550RR1-38","price":224.95,"currency_code":"EUR","in_stock":true},{"title":"38.5","offer_id":64029712056650,"sku":"BB550RR1-38.5","price":254.95,"currency_code":"EUR","in_stock":true},{"title":"39.5","offer_id":64029712089418,"sku":"BB550RR1-39.5","price":239.95,"currency_code":"EUR","in_stock":true},{"title":"40","offer_id":64029712122186,"sku":"BB550RR1-40","price":174.95,"currency_code":"EUR","in_stock":true},{"title":"40.5","offer_id":64029712154954,"sku":"BB550RR1-40.5","price":209.95,"currency_code":"EUR","in_stock":true},{"title":"41.5","offer_id":64029712187722,"sku":"BB550RR1-41.5","price":289.95,"currency_code":"EUR","in_stock":true},{"title":"42","offer_id":64029712220490,"sku":"BB550RR1-42","price":214.95,"currency_code":"EUR","in_stock":true},{"title":"42.5","offer_id":64029712253258,"sku":"BB550RR1-42.5","price":269.95,"currency_code":"EUR","in_stock":true},{"title":"43","offer_id":64029712286026,"sku":"BB550RR1-43","price":229.95,"currency_code":"EUR","in_stock":true},{"title":"44","offer_id":64029712318794,"sku":"BB550RR1-44","price":244.95,"currency_code":"EUR","in_stock":true},{"title":"44.5","offer_id":64029712351562,"sku":"BB550RR1-44.5","price":269.95,"currency_code":"EUR","in_stock":true},{"title":"45","offer_id":64029712384330,"sku":"BB550RR1-45","price":294.95,"currency_code":"EUR","in_stock":true},{"title":"45.5","offer_id":64029712417098,"sku":"BB550RR1-45.5","price":159.95,"currency_code":"EUR","in_stock":true},{"title":"46.5","offer_id":64029712449866,"sku":"BB550RR1-46.5","price":299.95,"currency_code":"EUR","in_stock":true},{"title":"47","offer_id":64029712482634,"sku":"BB550RR1-47","price":499.95,"currency_code":"EUR","in_stock":false},{"title":"47.5","offer_id":64029712515402,"sku":"BB550RR1-47.5","price":419.95,"currency_code":"EUR","in_stock":true},{"title":"48.5","offer_id":64029712548170,"sku":"BB550RR1-48.5","price":499.95,"currency_code":"EUR","in_stock":false},{"title":"49","offer_id":64029712580938,"sku":"BB550RR1-49","price":274.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0481\/3783\/0550\/files\/New_Balance_550_Rich_Paul_Forever_Yours_the_attic_1.png?v=1792517142","url":"https:\/\/www.theatticstreetwear.com\/en-de\/products\/new-balance-550-rich-paul-forever-yours","provider":"The Attic","version":"1.0","type":"link"}